Secrets and Challenges of Localizing and Monetizing Different IP: Real World Cases
We all know that the Asian game market is a market not to be ignored and that the free to play model is a big revenue generator in that market, right? But do we know how this model will take hold in the rest of the world? And if so, what needs to be done?
Developing a traditionally difficult online revenue generator genre such as FPSs into a hundred of millions of dollar genre, taking a traditional retail soccer game and making it online, where through this transformation, almost non existent revenues in Asia can be expected to be in the high tens of millions of dollar. Real world cases of taking an established IP, creating a suitable business model, and/or making it culturally relevant and financially viable will be talked about.
Intended Audience: Executives, Biz Dev Directors, Producers, Developers
Prerequisites: None
Format: Lecture
Date/Time: Thursday, 2:00 PM
Room: Congress
