Successful Strategies for Taking Your Games to a Global Audience

Moderator: James Hursthouse, Online Game Services, Inc.
Panelist: James Gwertzman, PopCap Games
Panelist: Tom DuBois, Electronic Arts

The online game medium seems to offer a great deal of potential for success in international markets but many attempts to take games overseas fail. Using real-world examples, this session aims to provide insights into the criteria for success in international markets. The panel will assess design and development decisions that help games gain acceptance in multiple markets, as well as an analysis of appropriate business strategies for accessing new markets.

Intended Audience:
Prerequisites:
Format: Panel
Date/Time: Thursday, 4:00 PM
Room: Senate