Where Have All The Boys Gone - Video Games and Advertising
Big brands have been placing products and signage into games on a small scale for many years. However, with the emergence of video game ad serving technology ads can now be dynamically placed into video games. As a result video games are emerging as an attractive alternative to TV, print, radio and even online? This lecture will examine where video games fit in the advertising hierarchy, what factors are driving it forward, what barriers must be overcome, how in-game advertising is branching out onto new platforms and Yankee Group’s market forecast.
Intended Audience: This session is intended for publishers and developers who want to understand the opportunities and obstacles for in-game advertising on multiple platforms. This session will not be technical in nature.
Prerequisites: None
Format: Lecture
Date/Time: Thursday, 11:00 AM
Room: Senate
