The New Online Game Payment Model
The New Online Game Payment Model Forecast to Replace Subscriptions
Armed with a unique business model, K2 Network’s strategy is changing the gaming industry. Games are expanding beyond the retail shelf to the personal computer for home download. Along with this shift, payment options are being re-examined.
Leading the way in the fundamental shift in how gamers will pay for games, K2 Network specializes in online game distribution with a distinctive business model called Free2Play. Users can download and experience the complete version of K2’s high quality games all for FREE.
K2 Network believes if a gamer likes a game, they will naturally want to invest time and money into it. K2 offers membership packages to enhance in-game experiences with a variety of different benefits such as the ability to create private rooms, access to special VIP in-game world events, the ability to buy unique weapons, armor and vehicles, avoid server lines, etc. This model has given digital assets a true monetary value unlike the imaginary pixilated intangible they were thought of in the past.
The new micro-payment and Free2Play Model also gives more options to gamers than ever before. Consumers can now play a game and decide if they like it enough to pay for a more enhanced experience. Multiple monthly game subscription fees can weigh a consumer down, but now they have control over exactly how much money they’re spending and what specific in-game enhancements they purchase. This method benefits both consumers and distributors, because unlike a one time retail fee or monthly set subscription fee, these games offer no limit to the amount of money an avid gamer can spend. The cost value benefits consumers and developers alike.
K2 Network’s games are as exciting as their unique business model. Hosting a wide variety of different genres, including the recently launched MMORPG expansion to the popular game KNIGHT ONLINE and the multiplayer shooter WAR ROCK, K2 also generates revenue through the growing trend of in-game advertising.
The gaming industry will never be the same again, as the US starts to recognize the changes in the gaming retail environment and adopt its newest payment strategies.
Intended Audience: Producers, Developers, Executives, etc.
Prerequisites: None
Format: Panel
Date/Time: Friday, 2:00 PM
Room: Congress
